Pricing & sales planning

Pricing shaped by the operating model.

Markets, conversation journeys, system integrations and operating support shape the commercial scope. Start by turning those decisions into a structured brief.

Markets & languagesConversation journeysSystems & support
Contact sales

Talk with our enterprise communications team.

Share your priority markets, WhatsApp Business conversation journey, systems and operating model. We will organise the next discussion around a clear service scope.

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What shapes scope

Pricing follows the operating design.

Four dimensions connect commercial planning to the way teams will operate customer conversations day to day.

01 / MARKETS

Markets & languages

Time zones, language operations and the business teams that own customer conversations.

02 / JOURNEYS

Conversation scenarios

The number and complexity of opt-in, template, service, notification and escalation paths.

03 / SYSTEMS

Integrations

CRM, webhooks, workflow engines, data boundaries and operational ownership.

04 / SUPPORT

Operating support

Implementation guidance, governance processes, monitoring and ongoing change management.

Scoping path

Three steps before a commercial proposal.

Move from one customer journey to the systems, operating model and commercial structure around it.

STEP 01

Map the journey

Define permission source, message category, customer intent, handoff and expected business update.

STEP 02

Confirm the systems

Identify CRM, workflow, webhook, data and service-team dependencies.

STEP 03

Shape the proposal

Bring WhatsApp Business usage, implementation, operating support and commercial components into one proposal structure.

Project planner

Turn requirements into a structured brief.

Capture the priority market, customer moment, connected systems and handoff requirements in one concise project outline.

Start with one priority journey and expand the scope as owners, systems and operating rules become clear.

Pricing FAQ

Key questions for a commercial scope.

How is pricing structured?

Commercial scope follows markets and languages, conversation journeys, connected systems and the level of operating support.

What belongs in the project brief?

Capture priority markets, the customer moment, consent source, connected systems, human handoffs and the business update that completes the journey.

How are WhatsApp Business and operating components organised?

The proposal separates WhatsApp Business usage, implementation, integration and ongoing operating support so each component stays visible.